Idaho Real Estate Practice Exam

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Licensees must display their brokerage name in what manner on advertisements?

  1. Prominently and attractively

  2. Clearly and conspicuously

  3. Only in fine print

  4. Only if the advertisement is large

The correct answer is: Clearly and conspicuously

The requirement for licensees to display their brokerage name "clearly and conspicuously" in advertisements is rooted in the principles of transparency and consumer protection in real estate practices. By emphasizing clarity and prominence, this standard ensures that potential clients can easily identify the brokerage responsible for the advertisement. This practice helps to establish trust and legitimacy in the industry, allowing consumers to make informed decisions when engaging with real estate professionals. Displaying the brokerage name in a noticeable way mitigates any potential confusion regarding who is representing the property being advertised. It creates a standard that is consistently applied, thereby facilitating better communication between licensees and the public. This requirement is particularly important in a competitive market, as it enhances brand recognition and accountability among licensees.

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